When building your Ecommerce Presence, there’s one key mistake that an embarrassingly large number of entrepreneurs make. They spend months building a shiny new website, and assume that as soon as it’s launched, the dam will burst and 100s of thousands of users will hit the site. They don’t realise that generating traffic (and more …
Before diving straight into targeted video content, let’s start at the beginning. So if you are selling your products and services online, there is a good chance that you’re familiar with the 5 stages of the Customer Buying Cycle. These five steps describe the process a customer goes through when they buy a product or …
Targeted Video Content: Giving Your Customers What They Need Read More »
As is the case with any online business, the analytics of your website is your most important tool for business growth and development. Studying, interpreting and consequently acting upon the information which presents itself to us through the various analytics platforms attached to your website is imperative for improving the success of your website. We …
Shopify describe themselves as ‘The Ecommerce platform made for you.’ Launching just over a decade ago, the platform was developed after the founders wanted to setup an online shop selling snowboarding equipment. Quickly realising there wasn’t a platform that gave them the control they needed over their store, they decided to take matters into their …
It’s very rare in the rapid moving world of Digital that you’re going to spend your whole career in one AdWords account. If you’re a growing agency acquiring new clients or if you happen upon a new job opportunity in a new company, you’ll be faced with the dilemma of what to do when presented …
1. Make sure you’re using a lightweight, well developed theme If you’re using a poorly developed theme, you’ll most likely have a longer server response time than a well developed one. If your theme is developed just for your site you should expect to have a relatively low server response time but if you’re using …
4 Ways to improve your WordPress site page speed Read More »
A study from Seehwy found that almost all people do not buy on their first site visit. Instead, they adhere to the “rule of 7”, which states that consumers buy after they’ve seen your marketing messages, for at least seven times. By creating a blog and marketing your blog content, you incentivize customers to return …
Why You Need a Blog to Boost Your Ecommerce Store Sales Read More »
Brand Building with Social Media In a ‘millenial’ age filled with iPhones, tweets, hashtags and the gram, it’s difficult to remember a time when social media wasn’t part of our personal and professional lives. This new way of communicating has commanded our attention and for brands, social media has created a unique opportunity to instantly …
If I had a penny for every time a marketing manager told me they have been trying to run SEO and PPC campaigns alongside their day to day marketing activity, I’d never be cautious of spending too much on McNuggets again. Well I may, but for reasons not associated with cost, excuse my poor humour. …
Inject A Buzz To Your Business With A Digital Marketing Agency Read More »
Let’s Talk About Your PPC Channel PPC is one of the most powerful Marketing Channels both to businesses and to individuals. For businesses, it allows unprecedented control over how much traffic hits your site. You can decide the keywords and products you wish to target, the landing pages you want to point them to, your …