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Do Companies Need To Start Thinking About Bing In Their SEO Strategies?

Many people have come to believe that the definition of search engine is ‘Google’, as it is globally the market leader when it comes to the search engine sector and therefore other search engines rarely enter consumers heads when searching for a product/service on the internet. Well, search engine is actually defined as ‘a program …

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How To Market To Generation Z Online

This week and last week saw both A Level and GCSE results being released, seeing more young people from Generation Z moving into higher education. However, a report from UCAS [1] in February suggested that there had been a decrease in the number of young people applying to university. Generation Z is a contested topic, …

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Student Discount Websites – MyUniDays vs StudentBeans

Student Discount Websites Here we are coming to the end of summer, well a sort of summer that has consisted of rain, thunderstorms and bin strikes. But this time of year marks new adventures for all those young adults starting university. As we speak, students are dragging their parents around ikea looking for some cheap …

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Is Video Content The Future of Digital Marketing?

The landscape of the digital sphere is one which is ever-changing. Constantly evolving algorithms, updates, bots and trends make keeping your finger on the digital marketing pulse a very demanding task indeed – even for the most savvy of digital agencies like Apex Ecommerce! However, a rising trend which has been almost impossible to miss …

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Top 5 Mistakes Brands Make on Social Media

Social media is not only an ideal method of procrastination, that could keep nimble fingers scrolling for hours on end, but a lucrative sales and branding tool for businesses in any sector. Indeed, unless you’ve been living under a rock, it’s almost impossible to avoid adopting some social media channels for your business.   Whether …

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