Voting in the Digital Age So as I’m sure you’re aware, there was a general election recently. There were lots of discussion on whether the polls are right, what works and what doesn’t. Who will come out on top? But taking a step back from your candidate preference, how does social media look to you? Who’s …
Here at Apex Ecommerce we’re big fans of the C word, content. Being Search wizards like we are, content is no doubt the driving force behind our marketing expertise. If you want to engage with a wider audience, content is the answer. In our ‘To Buy Or Not To buy’ series we’ll be digging deeper …
Ecommerce Content Evaluation: To Buy OR Not To Buy Read More »
We are currently in the midst of one of the biggest UK general elections the UK has seen in some time. In classic British politics style, there have been various viral digs from the top parties, proving that Digital is at the heart of all of their campaigns, of course. All technical jargon out of …
The Liberal Democrats Demonstrate How to do a 404 Page Read More »
Who would have thought it? The world’s leading fast food giants have made a huge faux par when it comes to their latest marketing campaign. ‘That place where coke tastes so good’ is the new ingenious campaign to come from McDonalds. The campaign so far has hit 4 million plus hits on YouTube, no doubt …
So you’ve taken the step into Affiliate Marketing and want to know which type is the right fit for your site. Well first things first, don’t limit yourself to just one type of affiliate marketing. But then don’t overwhelm your site with tons of text links, banners, offers etc. It’s about finding a balance. A …
Which Affiliate Marketing path is right for you? Read More »
The last couple of years have seen an enormous overhaul of the Adwords control panel, probably more than what happened combined in the 17 years before. There have been a raft of new functions, report writers, automated tools, extensions and perhaps most useful of all new metrics to help you understand your business. If you …
Don’t get me wrong, I love affiliate marketing. But some of these sites are just killing good content with an overwhelming amount of in yer face ads. The two big no no’s which are driving me crazy are; 1. Jumpy Bits – You’re trying to scroll down and carry on reading, however the page has …
Welcome to a new series of Blogs provided by industry experts, giving you their insights in to how you can improve your online businesses. This series is bought to us by Andy Lockley, Head of eCommerce at Love Shopping Direct which has a number of Group sites such as Energy Bulbs. Andy started his career …
This is to be the first part of a 3 part series where I look at the Abandonment as an ecommerce concept and whether you have a good sense of what your abandonment is and how to monetise it. What is it? The good news is you probably know what your abandonment is, it’s …
It’s important to ensure that any SEO plan is not only being built on the right foundations but also identifies the type of SEO work required to make a difference. Over the years we have done 100s of site audits and have refined the process into 6 key steps, we recommend that as part of …