When it comes to growing your eCommerce business, it can be hard to come up with a plan. What’s your objective? What are your action plans, and will it truly help you achieve your initial objectives? These are not new problems, and these concerns are pretty common among online eCommerce businesses. The good news is …
Why a Simple SWOT Analysis Is The Key to Ecommerce Success Read More »
When building your Ecommerce Presence, there’s one key mistake that an embarrassingly large number of entrepreneurs make. They spend months building a shiny new website, and assume that as soon as it’s launched, the dam will burst and 100s of thousands of users will hit the site. They don’t realise that generating traffic (and more …
As is the case with any online business, the analytics of your website is your most important tool for business growth and development. Studying, interpreting and consequently acting upon the information which presents itself to us through the various analytics platforms attached to your website is imperative for improving the success of your website. We …
It’s very rare in the rapid moving world of Digital that you’re going to spend your whole career in one AdWords account. If you’re a growing agency acquiring new clients or if you happen upon a new job opportunity in a new company, you’ll be faced with the dilemma of what to do when presented …
SKAGS – Your PPC Strategy The concept of PPC will be familiar to many of you, but the specific SKAGS technique might be unheard of for some of you, and could be the way to revolutionise your PPC strategy. Here’s a breakdown of the SKAGS technique, how it works and what it could do for …
We reached Brighton at around 19:00 on Thursday Evening, beer in hand (which was needed after the three hour journey and two changes to get to Brighton). I wish I could tell you that we partied all night at the beach front with the freshers who were out exploring the city, but the truth is …
Let’s Talk About Your PPC Channel PPC is one of the most powerful Marketing Channels both to businesses and to individuals. For businesses, it allows unprecedented control over how much traffic hits your site. You can decide the keywords and products you wish to target, the landing pages you want to point them to, your …
Pay Per Click is a very complicated game, which needs to be planned and executed with absolute precision. You are never guaranteed to win the click, especially when your bigger and badder competitors have their eye on the same keywords. This little blog is a quick and easy guide to make sure that you have …
The last couple of years have seen an enormous overhaul of the Adwords control panel, probably more than what happened combined in the 17 years before. There have been a raft of new functions, report writers, automated tools, extensions and perhaps most useful of all new metrics to help you understand your business. If you …
Welcome to a new series of Blogs provided by industry experts, giving you their insights in to how you can improve your online businesses. This series is bought to us by Andy Lockley, Head of eCommerce at Love Shopping Direct which has a number of Group sites such as Energy Bulbs. Andy started his career …