The Real World

Why a Simple SWOT Analysis Is The Key to Ecommerce Success

When it comes to growing your eCommerce business, it can be hard to come up with a plan. What’s your objective? What are your action plans, and will it truly help you achieve your initial objectives? These are not new problems, and these concerns are pretty common among online eCommerce businesses. The good news is …

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How AI Can Help Skyrocket Your Ecommerce Business in 2018

Unless you’ve been living under a rock, chances are you’ve heard of Artificial Intelligence (AI) and how it’s revolutionising how businesses serve their customers. In fact, Gartner predicts that by 2020 AI will be a top five investment priority for more than 20% of CIOs. Not convinced? Here are some more mind-blowing statistics about artificial intelligence: …

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Why Online Retailers Need to Work With Cashback Websites

You’ve probably heard of cashback websites.   Ecommerce marketers swear by it.   Online shoppers obsess over it.   And for good reason: It pays online shoppers who shop.   All these shoppers need to do is visit the company’s website via the link provided in the cashback website. Afterwards, whenever they buy an item, …

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Why You Need QR Codes in Your Next Marketing Campaign

If your business isn’t into QR codes right now, you might often think to yourself: What’s the big deal with a bunch of upgraded barcodes? For starters, Quick Response codes provide customers with instant access to content and promotions. Let’s say, you want to get customers to include you in their address book. Chances are …

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That Facebook Update, Opportunities Not Restrictions

On Thursday 11th January, Facebooks creator, Mark Zuckerburg, announced that big changes were coming to the Facebook news feed as we know it. Changes in the form of a new algorithm update, deep breath. The aim of the update is to take Facebook right back to the platforms original intent, a place to share updates …

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