As 2017 draws to a close, we can begin to reflect on what the year has offered and exposed us to. What was it that intrigued us, got our hearts racing and eyes watering. Can’t remember? Are you over it already? Thankfully, Google knows everything. The Search Engine giants are home to the deepest and …
Growing Anxiety And The Need For Escapism: What 2017’s Top Searches Tell Us. Read More »
Thanks to the incredible developments in technology over recent years as well as the boom in social media platforms and their usage, more individuals than ever have the full time job of ‘online influencer’. The concept of an online influencer is one which has broadened the chasm between generations in quite a way, as more …
Controversial topics get talked about A LOT. People scour news websites, social media or Reddit to post their thoughts about an issue. Why? …because people love to choose sides. Neil Patel even confirmed that the top-shared articles are usually about controversial topics. During the election season, he found that keywords such as “donald trump,” “hillary …
Why Controversial Marketing Can Make or Break Your Business! Read More »
Black Friday is Approaching The extensive discounting already across the High Street has lead many retail pundits to speculate that this year’s Black Friday will be more subdued than normal, especially so as this year’s Black Friday will be on November 24th a full week before most people are paid. I would be inclined to …
When a consumer visits your Shopify store for the first time, a few things come to their mind: 1. “Can I trust this online store?” 2. “Is this a credible business?” 3. “Can the products deliver what it promises?” Often, customers use seller ratings, star ratings and product reviews to answer these questions. Before a …
Why Product Reviews Are Guaranteed To Skyrocket Your Shopify Store’s Conversion Rate Read More »
The clocks went back last weekend and along with the end of the month payday, it signals the start of the Christmas retail run in. It’s a period that can test the nerve of the strongest retailers and with consumer spending remaining unpredictable, with rising inflation and an interest rate rise seemingly imminent, the squeeze …
“What’s a blog topic that could be a hit?” “What do subscribers want to read about?” “Would site visitors want to find out about this?” These are the questions that haunt content marketers on a daily basis. After all, brainstorming blog topics matter. If you have a boring topic, sometimes decent writing …
The #1 Tip for Brainstorming Compelling and Trending Blog Topics Read More »
A study from Seehwy found that almost all people do not buy on their first site visit. Instead, they adhere to the “rule of 7”, which states that consumers buy after they’ve seen your marketing messages, for at least seven times. By creating a blog and marketing your blog content, you incentivize customers to return …
Why You Need a Blog to Boost Your Ecommerce Store Sales Read More »
We reached Brighton at around 19:00 on Thursday Evening, beer in hand (which was needed after the three hour journey and two changes to get to Brighton). I wish I could tell you that we partied all night at the beach front with the freshers who were out exploring the city, but the truth is …
This week and last week saw both A Level and GCSE results being released, seeing more young people from Generation Z moving into higher education. However, a report from UCAS [1] in February suggested that there had been a decrease in the number of young people applying to university. Generation Z is a contested topic, …