A lot of Shopify experts highlight the importance of current customers in increasing profits. A study by the Harvard Business Review found that getting a new customer is about five to 25 times more expensive, than retaining the ones you already have. Another study reports that a 5% increase in customer retention can lead …
Retention Marketing: Current Customers Can Boost Your Shopify Sales Read More »
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How to Increase Sales by Targeting Impulse Buyers Read More »
If you have eyes, you’re able to look across your room and identify the objects that are familiar to you. You can recognize your laptop, phone, desk and everything else that you own. The same applies for visual search. The difference is the image is uploaded on the computer, and the image itself is used …
When it comes to growing your eCommerce business, it can be hard to come up with a plan. What’s your objective? What are your action plans, and will it truly help you achieve your initial objectives? These are not new problems, and these concerns are pretty common among online eCommerce businesses. The good news is …
Why a Simple SWOT Analysis Is The Key to Ecommerce Success Read More »
Unless you’ve been living under a rock, chances are you’ve heard of Artificial Intelligence (AI) and how it’s revolutionising how businesses serve their customers. In fact, Gartner predicts that by 2020 AI will be a top five investment priority for more than 20% of CIOs. Not convinced? Here are some more mind-blowing statistics about artificial intelligence: …
How AI Can Help Skyrocket Your Ecommerce Business in 2018 Read More »
How can you upgrade your ecommerce store this 2018? As Shopify experts, we are constantly on the pulse of what is new in the world of e-commerce. The online world changes rapidly, being at forefront of emerging trends is the only place you want to be. 1. Voice Search Voice search is one of the …
3 Hot Trends Ecommerce Stores Should Watch in 2018 Read More »
You’ve probably heard of cashback websites. Ecommerce marketers swear by it. Online shoppers obsess over it. And for good reason: It pays online shoppers who shop. All these shoppers need to do is visit the company’s website via the link provided in the cashback website. Afterwards, whenever they buy an item, …
Why Online Retailers Need to Work With Cashback Websites Read More »
On Thursday 11th January, Facebooks creator, Mark Zuckerburg, announced that big changes were coming to the Facebook news feed as we know it. Changes in the form of a new algorithm update, deep breath. The aim of the update is to take Facebook right back to the platforms original intent, a place to share updates …
That Facebook Update, Opportunities Not Restrictions Read More »
In 2018, its certain that content is going to be the main focus for anyone creating a marketing campaign. But the important questions remain in place: What should be your content marketing strategy? How do you get subscribers to respond to the content that you create? How do you create content that caters to the …
Love it or hate it; one thing is for certain – Instagram is a social media platform which is undeniably here to stay. There are over 400 million Instagram accounts which are active every single day, and 51% of Instagram users access the platform daily. It’s one of the most rapidly growing social media platforms, …