As 2017 draws to a close, we can begin to reflect on what the year has offered and exposed us to. What was it that intrigued us, got our hearts racing and eyes watering. Can’t remember? Are you over it already? Thankfully, Google knows everything. The Search Engine giants are home to the deepest and …
Growing Anxiety And The Need For Escapism: What 2017’s Top Searches Tell Us. Read More »
Thanks to the incredible developments in technology over recent years as well as the boom in social media platforms and their usage, more individuals than ever have the full time job of ‘online influencer’. The concept of an online influencer is one which has broadened the chasm between generations in quite a way, as more …
How Important are Cashback Websites in Increasing Your Conversion Rates? RetailMeNot’s study titled “State of CashBack Offers” analysed the shopping behaviour of more than a thousand US consumers. The results of their study found that one third of consumers said that they were willing to shop from a new brand if it presented a cashback …
Social Media Trends for 2018 2017 was yet another incredible year for the world of social media, with social media advertising spend surpassing tv advertising spend, apps like Instagram growing exponentially in popularity and more time being spent online than ever before. Indeed, 2017 has paved the way for social media to be bigger, better …
Why Referral Marketing Can Be Your Online Store’s Most Powerful Marketing Tactic Referral marketing is when you get consumers to talk about your brand with their peers, acquaintances and family members. It’s like marketing. The difference is your customers are the ones who do the work for you. This happens a lot more common than …
SEO Quick Wins – Things You Really Need to Know! To succeed online, you need to be continuously educating yourself and adapting your website to adhere to the latest rules and regulations in the world of Google. However, not all SEO tactics and methods need to be outrageously difficult. There are in fact a number …
Controversial topics get talked about A LOT. People scour news websites, social media or Reddit to post their thoughts about an issue. Why? …because people love to choose sides. Neil Patel even confirmed that the top-shared articles are usually about controversial topics. During the election season, he found that keywords such as “donald trump,” “hillary …
Why Controversial Marketing Can Make or Break Your Business! Read More »
Black Friday is Approaching The extensive discounting already across the High Street has lead many retail pundits to speculate that this year’s Black Friday will be more subdued than normal, especially so as this year’s Black Friday will be on November 24th a full week before most people are paid. I would be inclined to …
When a consumer visits your Shopify store for the first time, a few things come to their mind: 1. “Can I trust this online store?” 2. “Is this a credible business?” 3. “Can the products deliver what it promises?” Often, customers use seller ratings, star ratings and product reviews to answer these questions. Before a …
Why Product Reviews Are Guaranteed To Skyrocket Your Shopify Store’s Conversion Rate Read More »
1. Content is king ‘Content is king’ is a phrase often thrown around in the world of digital marketing, but that’s because it couldn’t possibly be more true. When it comes to improving your Click Through Rate, ‘content is king’ applies in two different ways. First of all, when it comes to the actual advert …