As is the case with any online business, the analytics of your website is your most important tool for business growth and development. Studying, interpreting and consequently acting upon the information which presents itself to us through the various analytics platforms attached to your website is imperative for improving the success of your website. We …
1. Make sure you’re using a lightweight, well developed theme If you’re using a poorly developed theme, you’ll most likely have a longer server response time than a well developed one. If your theme is developed just for your site you should expect to have a relatively low server response time but if you’re using …
4 Ways to improve your WordPress site page speed Read More »
Whilst there is always a need for content online, from boosting SEO, to describing products and explaining terms and conditions, it can do so much more. In this post, we’re exploring how content supports the customer journey for an enhanced shopping experience. Let it guide your customers From the second a customer lands on your …
We reached Brighton at around 19:00 on Thursday Evening, beer in hand (which was needed after the three hour journey and two changes to get to Brighton). I wish I could tell you that we partied all night at the beach front with the freshers who were out exploring the city, but the truth is …
Mobile Site Speed The last couple of years have seen an enormous increase in mobile search. In fact, Google reports that over 50 percent of search is done via mobile. Similarly, SA and Thrive Analytics found that 60 percent of users used mobile devices when searching for local information. And, with the increasing demand for …
Let’s say you’re on a budget. You don’t have enough money to spend on social media ads, PPC or print ads. So, how are you going to generate traffic? How are you going to boost your landing pages? How are you going to generate new customers? The simple answer is SEO-friendly content. Here are the reasons …
Why SEO-Friendly Content Can Help Boost Your Business Read More »
Everyone knows that content is king. Content helps businesses increase brand awareness, reach sales goals, acquire leads and nurture leads at the same time. So, you’d be hard-pressed to find a business that isn’t into content marketing. But now that everyone has the ability to publish content online, there’s a lot more competition. In fact, …
Why You Need to Publish Content Consistently to Boost Your Traffic Read More »
Many people have come to believe that the definition of search engine is ‘Google’, as it is globally the market leader when it comes to the search engine sector and therefore other search engines rarely enter consumers heads when searching for a product/service on the internet. Well, search engine is actually defined as ‘a program …
Do Companies Need To Start Thinking About Bing In Their SEO Strategies? Read More »
Much like many of the Google Products over the last 12 months, there has been serious overhaul of the Google Search Console or as it was formerly known Google Webmaster Tools. If you haven’t logged in recently you’re in for a pleasant surprise and I would recommend you go and take a look pretty quick …
You Need to Check out the New Google Search Console Read More »
This week and last week saw both A Level and GCSE results being released, seeing more young people from Generation Z moving into higher education. However, a report from UCAS [1] in February suggested that there had been a decrease in the number of young people applying to university. Generation Z is a contested topic, …