Ecommerce

Why Product Reviews Are Guaranteed To Skyrocket Your Shopify Store’s Conversion Rate

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When a consumer visits your Shopify store for the first time, a few things come to their mind: 1. “Can I trust this online store?” 2. “Is this a credible business?” 3. “Can the products deliver what it promises?” Often, customers use seller ratings, star ratings and product reviews to answer these questions. Before a …

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Why You Need a Blog to Boost Your Ecommerce Store Sales

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A study from Seehwy found that almost all people do not buy on their first site visit. Instead, they adhere to the “rule of 7”, which states that consumers buy after they’ve seen your marketing messages, for at least seven times. By creating a blog and marketing your blog content, you incentivize customers to return …

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Chatbots Invasive or Imperative

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A chatbot is a computer program which mimics a conversation by using artificial intelligence. For ecommerce businesses, this presents the exciting opportunity to add another dimension of customer service to your website, engaging with customers through a chat format. For example, Uber have partnered with Facebook to offer a chatbot service, meaning you can message …

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Why It’s Time to Convert your site from HTTP to HTTPs

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The data suggests that if your company is ill-prepared to deal with an attack, then it’s time to increase your businesses’ cyber readiness. Whilst cyber attacks are unexpected, one way internet users can avoid it is to visit secure sites, which are typically characterized by their SSL certificate and HTTPS connection. HTTPS Connection HTTPS stands …

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Team Apex’s Highlights From Brighton SEO 2017!

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We reached Brighton at around 19:00 on Thursday Evening, beer in hand (which was needed after the three hour journey and two changes to get to Brighton). I wish I could tell you that we partied all night at the beach front with the freshers who were out exploring the city, but the truth is …

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