Before we jump into the simple steps it’s important to understand how Google’s magic recipe is concocted to deliver the industry leading SEO results, it’s been constantly refined with hundreds and thousands of modifications for over 20 years and I think it’s fair to say they’ve been fairly successful at it. The great news is …
In the world of search it can be all too easy to get blinkered by the power and domination of Google. I, myself, have certainly become susceptible to this over the last few years and can easily forget that Google only represents 80-85% of the search engine share in the UK and it is declining. …
Are You Checking Your Most Important Metrics? I first got involved it e-tailing back in 2001, I set up my first Google PPC account (there was no Adwords branding back then) in Dollars (there was no GBP option available either!) in the same year and have been trying to work out the nuances and changing …
The Most Important PPC Metric No-One Talks About! Read More »
When PPC first emerged as a source of potential customers in the early noughties it revolutionised the world of marketing and thrust digital firmly in the middle of it. Below Chris Thomas our founder talks about why PPC is the best marketing channel around…
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