The landscape of the digital sphere is one which is ever-changing. Constantly evolving algorithms, updates, bots and trends make keeping your finger on the digital marketing pulse a very demanding task indeed – even for the most savvy of digital agencies like Apex Ecommerce! However, a rising trend which has been almost impossible to miss …
Is Video Content The Future of Digital Marketing? Read More »
Social media is not only an ideal method of procrastination, that could keep nimble fingers scrolling for hours on end, but a lucrative sales and branding tool for businesses in any sector. Indeed, unless you’ve been living under a rock, it’s almost impossible to avoid adopting some social media channels for your business. Whether …
SEO and Duplicate Content, The Ultimate Guide The wonderful world of search engine optimisation is constantly keeping us on our toes, luckily for many businesses; search experts exist and make it their mission to stay on top of the ever-changing world of Google.com. This ultimate guide will run you through the current dos and don’ts …
SEO And Duplicate Content, The Ultimate Guide By Apex Ecommerce Read More »
Here at Apex Ecommerce we’re big fans of the C word, content. Being Search wizards like we are, content is no doubt the driving force behind our marketing expertise. If you want to engage with a wider audience, content is the answer. In our ‘To Buy Or Not To buy’ series we’ll be digging deeper …
Ecommerce Content Evaluation: To Buy OR Not To Buy Read More »
We are currently in the midst of one of the biggest UK general elections the UK has seen in some time. In classic British politics style, there have been various viral digs from the top parties, proving that Digital is at the heart of all of their campaigns, of course. All technical jargon out of …
The Liberal Democrats Demonstrate How to do a 404 Page Read More »
Who would have thought it? The world’s leading fast food giants have made a huge faux par when it comes to their latest marketing campaign. ‘That place where coke tastes so good’ is the new ingenious campaign to come from McDonalds. The campaign so far has hit 4 million plus hits on YouTube, no doubt …
The last couple of years have seen an enormous overhaul of the Adwords control panel, probably more than what happened combined in the 17 years before. There have been a raft of new functions, report writers, automated tools, extensions and perhaps most useful of all new metrics to help you understand your business. If you …
Welcome to a new series of Blogs provided by industry experts, giving you their insights in to how you can improve your online businesses. This series is bought to us by Andy Lockley, Head of eCommerce at Love Shopping Direct which has a number of Group sites such as Energy Bulbs. Andy started his career …
This is to be the first part of a 3 part series where I look at the Abandonment as an ecommerce concept and whether you have a good sense of what your abandonment is and how to monetise it. What is it? The good news is you probably know what your abandonment is, it’s …
It’s important to ensure that any SEO plan is not only being built on the right foundations but also identifies the type of SEO work required to make a difference. Over the years we have done 100s of site audits and have refined the process into 6 key steps, we recommend that as part of …