Shopify describe themselves as ‘The Ecommerce platform made for you.’ Launching just over a decade ago, the platform was developed after the founders wanted to setup an online shop selling snowboarding equipment. Quickly realising there wasn’t a platform that gave them the control they needed over their store, they decided to take matters into their …
It’s very rare in the rapid moving world of Digital that you’re going to spend your whole career in one AdWords account. If you’re a growing agency acquiring new clients or if you happen upon a new job opportunity in a new company, you’ll be faced with the dilemma of what to do when presented …
You Need More Email Signups Pop-ups are an extremely noticeable call-to-action. They may force you to subscribe to a site, but more often than not, they’re used to increase sign-ups. In fact, one test found that popups drove 1,375% more email captures. In one blog post, Entrepreneur talks about how pop-ups helped increase their subscriptions …
The Unexpected Move that Will Boost Your Online Store’s Email Signups Read More »
SKAGS – Your PPC Strategy The concept of PPC will be familiar to many of you, but the specific SKAGS technique might be unheard of for some of you, and could be the way to revolutionise your PPC strategy. Here’s a breakdown of the SKAGS technique, how it works and what it could do for …
1. Make sure you’re using a lightweight, well developed theme If you’re using a poorly developed theme, you’ll most likely have a longer server response time than a well developed one. If your theme is developed just for your site you should expect to have a relatively low server response time but if you’re using …
4 Ways to improve your WordPress site page speed Read More »
A study from Seehwy found that almost all people do not buy on their first site visit. Instead, they adhere to the “rule of 7”, which states that consumers buy after they’ve seen your marketing messages, for at least seven times. By creating a blog and marketing your blog content, you incentivize customers to return …
Why You Need a Blog to Boost Your Ecommerce Store Sales Read More »
Whilst there is always a need for content online, from boosting SEO, to describing products and explaining terms and conditions, it can do so much more. In this post, we’re exploring how content supports the customer journey for an enhanced shopping experience. Let it guide your customers From the second a customer lands on your …
A chatbot is a computer program which mimics a conversation by using artificial intelligence. For ecommerce businesses, this presents the exciting opportunity to add another dimension of customer service to your website, engaging with customers through a chat format. For example, Uber have partnered with Facebook to offer a chatbot service, meaning you can message …
The data suggests that if your company is ill-prepared to deal with an attack, then it’s time to increase your businesses’ cyber readiness. Whilst cyber attacks are unexpected, one way internet users can avoid it is to visit secure sites, which are typically characterized by their SSL certificate and HTTPS connection. HTTPS Connection HTTPS stands …
Why It’s Time to Convert your site from HTTP to HTTPs Read More »
Mobile Site Speed The last couple of years have seen an enormous increase in mobile search. In fact, Google reports that over 50 percent of search is done via mobile. Similarly, SA and Thrive Analytics found that 60 percent of users used mobile devices when searching for local information. And, with the increasing demand for …