Unless you’ve been living under a rock, chances are you’ve heard of Artificial Intelligence (AI) and how it’s revolutionising how businesses serve their customers. In fact, Gartner predicts that by 2020 AI will be a top five investment priority for more than 20% of CIOs. Not convinced? Here are some more mind-blowing statistics about artificial intelligence: …
How AI Can Help Skyrocket Your Ecommerce Business in 2018 Read More »
You’ve probably heard of cashback websites. Ecommerce marketers swear by it. Online shoppers obsess over it. And for good reason: It pays online shoppers who shop. All these shoppers need to do is visit the company’s website via the link provided in the cashback website. Afterwards, whenever they buy an item, …
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“Cowabunga, dude!” Teenage Mutant Ninja Turtles were, are, and will continue to be, a cultural phenomenon – a marketing sensation and a multi billion dollar franchise, with their film sales alone exceeding half a billion. But Leonardo, Donatello,Raphael, and Michelangelo are more than just an ad hacks dream: they are teachers. Below, I throw on …
What Can Teenage Mutant Ninja Turtles Teach Your Online Business? Read More »
So you’ve took the leap and decided to start up your business online, but where do you start? In reality, your start-up will either succeed or fail there is no in between. Here are the top questions you need to answer in order to start your successful ecommerce business. What Does Your Brand Say About …
If your business isn’t into QR codes right now, you might often think to yourself: What’s the big deal with a bunch of upgraded barcodes? For starters, Quick Response codes provide customers with instant access to content and promotions. Let’s say, you want to get customers to include you in their address book. Chances are …
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On Thursday 11th January, Facebooks creator, Mark Zuckerburg, announced that big changes were coming to the Facebook news feed as we know it. Changes in the form of a new algorithm update, deep breath. The aim of the update is to take Facebook right back to the platforms original intent, a place to share updates …
That Facebook Update, Opportunities Not Restrictions Read More »
In 2018, its certain that content is going to be the main focus for anyone creating a marketing campaign. But the important questions remain in place: What should be your content marketing strategy? How do you get subscribers to respond to the content that you create? How do you create content that caters to the …
Thanks to the incredible developments in technology over recent years as well as the boom in social media platforms and their usage, more individuals than ever have the full time job of ‘online influencer’. The concept of an online influencer is one which has broadened the chasm between generations in quite a way, as more …
How Important are Cashback Websites in Increasing Your Conversion Rates? RetailMeNot’s study titled “State of CashBack Offers” analysed the shopping behaviour of more than a thousand US consumers. The results of their study found that one third of consumers said that they were willing to shop from a new brand if it presented a cashback …
Social Media Trends for 2018 2017 was yet another incredible year for the world of social media, with social media advertising spend surpassing tv advertising spend, apps like Instagram growing exponentially in popularity and more time being spent online than ever before. Indeed, 2017 has paved the way for social media to be bigger, better …