Social Media

How To Market To Generation Z Online

This week and last week saw both A Level and GCSE results being released, seeing more young people from Generation Z moving into higher education. However, a report from UCAS [1] in February suggested that there had been a decrease in the number of young people applying to university. Generation Z is a contested topic, …

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Is Video Content The Future of Digital Marketing?

The landscape of the digital sphere is one which is ever-changing. Constantly evolving algorithms, updates, bots and trends make keeping your finger on the digital marketing pulse a very demanding task indeed – even for the most savvy of digital agencies like Apex Ecommerce! However, a rising trend which has been almost impossible to miss …

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Top 5 Mistakes Brands Make on Social Media

Social media is not only an ideal method of procrastination, that could keep nimble fingers scrolling for hours on end, but a lucrative sales and branding tool for businesses in any sector. Indeed, unless you’ve been living under a rock, it’s almost impossible to avoid adopting some social media channels for your business.   Whether …

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