Clickbait is a term that anyone who consumes media online will be familiar with, and this “short-termism” approach which has been driving digital marketing strategies throughout the 2010s is now on its way out, here’s why!
Last week we hosted the Birmingham Jewellery Quarter Shopify Meetup with 304 Clothing! The 304 team answered a series of questions ranging from the challenges of being a start-up brand to how they’re evolving to stay relevant in such a competitive market. The Digital Cake Team also discussed recent ecommerce innovations and how they could be implemented in brands’ future strategies.
Subscription services aren’t a new concept, however, they are a relatively new trend in the world of ecommerce and an increasingly popular way to purchase online. Back in 2018 it was reported that UK shoppers spent £2billion a year on retail subscriptions, and this figure has continued to see a consistent rise since this report was published.
Simply having reviews isn’t enough anymore, as customers who are shopping with ecommerce-only brands want to know that the information they have access to is relevant to their unique needs.
Social media is always being updated in various ways and staying on top of all of the latest innovations can be time consuming. So we’ve summarised 10 of the social innovations we discovered this month- all in one place!
Ethical consumption is becoming more important for active consumers who consider what their money goes towards once they’ve made a purchase. In the last 12 months, an increasing number of fashion ecommerce companies have pledged to become more environmentally friendly in their practices to meet changing consumer priorities.
Phygital is a term of phrase describing the use of technology to bridge the digital world with the physical world- with the purpose of providing a unique interactive experience for consumers. Although traditional brick-and-mortar commerce is slowly declining- combining it with advanced technologies to offer a personalised experience could work as a renaissance of sorts.
Team Digital Cake was recently asked to take part in the BIrmingham City University #FORWARD2021 conference and join a panel of digital professionals, sharing their knowledge of the industry with the BA(Hons) Digital Marketing and MSc/MA Future Media students.
Social media is constantly evolving, and keeping up to date with all of the latest trends and innovations can be difficult! Luckily we’ve written a useful summary of our top 8 social media innovations for February to make sure you’re up-to-date and ready for the month ahead