As their current site was already performing well, we were excited to support this key growth period and see how far we could push their success with a newly optimised site. With this new website, we wanted to help Dancing Leopard move into new territories and assist their ongoing development as they continue to hit important milestones. Given the size of the retailer and growth potential, Shopify Plus was the best platform to enable their projected progression.
We started this process with important foundation work. During this discovery phase, we looked at how existing customers used the site, what the current website stats looked like and what areas of improvement we needed to work on. We also assessed the usability of the current site and then transferred this into the design of the new site.
From here, the process of designing the site was a collaborative effort. We took each stage of the website build and tasked it down and so that the client could see each stage in detail and understand what work was needed for each task. We also did this for the design and development process, as well as for any additional website features that they wanted to add onto the site. It was important that we kept communication strong during this process so that we could get all of the information needed in order to continually move forward with the website.
In terms of design, we created three separate home pages and multiple product and collection pages to choose from. For each design, we wanted to ensure that we were creating a user-friendly interface which also accurately and effectively represented the Dancing Leopard brand. We talked through each design with our client so that we could get their live feedback regarding which aspects they liked and which elements needed to be amended. We then took this information and combined our designs with their comments to create something that they were really proud of.
